In this digital era, people’s lifestyles are slowly moving toward digital. This condition creates a new ecosystem that ultimately makes people happier with digital things, including buying products or services.
Therefore, most businesses are also starting to enter the world of digital marketing as their marketing strategy. One of the digital marketing strategies that are quite popular in the business world is search engine optimization.
Search Engine Optimization is a strategy to optimize websites to get high rankings in search results. Top ranking in search results has the potential to reach a wider audience, increase brand awareness, get leads, and increase conversion sales.
The practice of SEO is increasingly being carried out by various types of businesses because there are no special limitations in its implementation. SEO can be applied to any type of industry. Especially for small businesses that have a minimum budget.
This strategy can be the main solution for those of you who want to develop your business on a limited budget. You just need to do it right so that it can produce maximum results with small expenses. Thus, we provide you with six winning SEO tactics on a limited budget.
1. Focus on Long-Tail Keywords
Long-tail keywords are keywords that are specific and small in volume, so the level of competition tends to be lower. Many people think that long-tail keywords must be long and consist of three or more words. However, it also may only consist of two words.
Even though the volume is low, long-tail keywords are more targeted than short-tail keywords. Because long-tail keywords target very specific keywords.
So, it is very likely that the keyword is indeed displaying the search results that the user is looking for, instead of the general search results on the topic.
You also can use keyword search tools to help you find long-tail keywords easily and quickly. There are several free and paid tools, such as UberSuggest, keyword planner, Google suggests, and so on. Make sure to adjust it according to your needs and budget.
2. Optimize Video Content
Video content is one of the most effective ways to attract audience attention. Interestingly, Google, the world’s largest search engine, loves video content. This can be your greatest solution to improve your website SEO on a small budget.
Thus, it is important to optimize your video content so that you can generate leads, reach wider audiences, and increase conversion sales. It might take time and a lot of effort to optimize your video.
So, the first thing you will need is to choose the right types of videos and create high-quality videos. There are some types of videos that you can use on your website’s landing page to attract more audiences and make them stay, such as explainer videos, testimonial videos, and so on.
So, the longer visitors stay on your website, the more credible and trustworthy your website is to Google. In addition, you can also share these marketing videos to all corners of the internet through social media such as YouTube, Facebook, Instagram, and Pinterest.
3. Build High-Quality Backlinks
Backlinks are one of the strategies that can be done to maximize digital marketing through the search engine optimization (SEO) method. Backlinks are links that are posted to a website and point to your website.
In simple terms, backlinks can tell the existence of your website through sites that already have high credibility. In the world of SEO, maximizing on-page and off-page SEO is an important thing to make our website look quality.
Backlinks themselves are part of an off-page strategy that must be maximized as best as possible.
There are several ways you can do to build quality backlinks, as follows:
- Write informative and solution content
- Create unique content
- Build credibility
- Make infographics
4. Leverage Social Media
Social media is one of the promotional media that can be used to increase visitor traffic to the website. Although Google does not use social media activity as a search ranking factor, there is a strong correlation between the two.
Several social media platforms that you can use, such as YouTube, Linkedin, Facebook, Twitter, and Instagram promote content on the website.
Remember that you don’t have to be on every social media. Before you decide what social media to use, first determine the demographics of your customers and make sure it fits your needs and budget.
5. Publish Quality Guest Blog Posts
Guest blogging is writing content or articles that will be published on other people’s sites. You can write an article on a website belonging to another party. After that, you can enter a backlink that points to your website.
However, you also have to pay attention to the quality of the website where you will write. If the quality of the website is good, it never hurts to embed backlinks in it. Because it will provide great benefits for your website.
Otherwise, If the traffic generated from the website is not very good, you will need to cross it off the list.
6. Local SEO Optimization
The next way is to optimize local SEO. With the right steps, you can help your products and services reach the number one position in search engines. SEO does sound quite complicated for some ordinary users because of the many important things you need to pay attention to.
You can do simple SEO optimization at the lowest possible cost. The key is to focus on local searches. You can start to create a Google Plus page for your business, then mark your office or shop location on Google Maps.
Moreover, you can work with websites or forums to display your business name. Frequent mention of your business name on the internet will help improve your ranking in search results.
If you want to improve your business but your business has a limited budget. Don’t worry, your business can still carry out a proven effective marketing strategy, namely optimizing search engines. This strategy can help your business get leads, increase conversion rates, etc.
However, there is nothing instant to get maximum results. Building SEO will require a lot of effort and take quite a lot of time. Therefore, it is important to build SEO with the right strategies and tactics as mentioned above to help you win your website’s SEO and rank first in SERPs.